Maine Tourism Leadership Academy
Remote April-November 2025
Two-day Retreat: May 19-20, 2025
The Nonantum Resort, Kennebunkport, Maine
Are you ready to cultivate the next generation of leaders in your tourism or hospitality business? The Maine Tourism Leadership Academy is a leadership program tailored specifically for your current frontline supervisors and high-performing employees ready to step into their first leadership role within your organization.
This program is uniquely designed for the tourism and hospitality industry, combining online coursework with a two-day in-person retreat to create a flexible yet deeply impactful learning experience. Through hands-on roleplays, real-world case studies, and industry-specific scenarios, your employees will gain the practical skills and confidence to lead teams, solve challenges, and deliver exceptional guest experiences.
The benefits extend far beyond the classroom. Participants will have the opportunity to network with industry peers, building valuable connections that will support their growth and your business’s success. Plus, with long-term virtual support and a collaborative peer network, your team will continue to develop their leadership skills long after the program ends.
By enrolling your frontline supervisors in the Maine Tourism Leadership Academy, you’re not just investing in their growth—you’re shaping the future of your business and the broader tourism and hospitality industry. Empower your team to become the next generation of leaders, drive operational excellence, and elevate your organization’s impact in Maine’s thriving tourism sector.
"This program is a testament to our commitment to the growth and success of the tourism and hospitality industry. By investing in the development of new leaders, we're laying the foundation for a stronger, more resilient, and more innovative future for our industry."- Tony Cameron, CEO, Maine Tourism Association
This Course Includes:
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Online badge certification in 'Foundations of Hospitality Management' through the Maine Community College System
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Robust feedback and analysis on participants' leadership strengths and weaknesses
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Two day in-person retreat on May 19-20th, which includes 11 hours of hands-on roleplays, real-world case studies, and industry-specific scenarios
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Peer-support network with other new leaders in the industry
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Regular video conference meetings to promote continued leadership development
Who should apply?
The Maine Tourism Leadership Academy is for frontline managers and high-performing staff in the tourism and hospitality industry who are ready to move into their first leadership role within your company. This may include individuals with titles such as Head of Housekeeping, Sous Chef, Front Desk Supervisor, Barista Team Lead, Event Manager, Retail Key Holder, Warehouse Shift Supervisor, Lead Tour Guide, Lead Bartender, Lead Travel Counselor, Shift Lead, Food and Beverage Supervisor, and similar roles.
What's included?
The program fee covers all lodging and meals during the in-person retreat, comprehensive course materials, and access to networking opportunities with industry peers. Additionally, participants will receive ongoing post-course support, ensuring they continue to develop their leadership skills and apply what they’ve learned long after the program ends.
How Much of a Time Commitment is This?
We have designed this course to fit into a busy schedule. Participants should expect to spend approximately 2-3 hours on course pre-work before attending the in-person retreat in May. The in-person retreat is two full days and participants are asked to stay overnight. They will also be expected to attend three 2-hour Zoom sessions scheduled at 1 month, 3 months, and 6 months post-retreat.
Details
Date: The Leadership Academy will run remotely from April-November 2025, with a two-day in-person retreat on Monday, May 19 + Tuesday, May 20, 2025.
Location: The Nonantum Resort will host the two-day retreat.
95 Ocean Ave, Kennebunkport, ME 04046
Application Deadline: Wednesday, April 23, 2025
Cost: The cost of the Maine Tourism Leadership Academy is $1,150 per person.
Participants may apply for Harold Alfond Center Compact Grant to help offset the cost. This grant will reimburse the employer for half of the instruction portion of the total cost, which would total $400. This would bring the total cost to the participant to $750. You do have to pay the whole cost upfront and the grant will reimburse after the course is completed. You can find more information on how to apply for the Compact Grant here.
Limited Spots Available: To ensure a personalized and impactful experience, class size is limited to 25 participants. This small-group setting allows for meaningful interactions, hands-on learning, and direct engagement with instructor and peers. Secure your spot early!
Current Agenda:
Monday, May 19th:
9:15am: Arrival
9:30am: Emotional Intelligence and Building Trust
12:30pm: Lunch
1:00pm: Positive Team Environment, Leadership Presence + Managing Stress
5:00pm: Break and Hotel Check In
6pm-7:30pm: Dinner + Networking
Tuesday, May 20th:
7:30am: Breakfast
8:30am: Effective Communication, Conflict Resolution, Coaching + Mentoring
12:30pm: Lunch
1:00pm: Reflection
1:30pm: Business tour
3:00pm: Maine Business Leader Panel
4:30pm: Departure
Have questions about the Leadership Academy? Please reach out to Kathryn Ference at kference@mainetourism.com
Maine Tourism Leadership Academy FAQ:
Who is this leadership course for?
The Maine Tourism Leadership Academy is for frontline managers and high-performing staff in the tourism and hospitality industry who are ready to move into their first leadership role within your company. This may include individuals with titles such as Head of Housekeeping, Sous Chef, Front Desk Supervisor, Barista Team Lead, Event Manager, Retail Key Holder, Warehouse Shift Supervisor, Lead Tour Guide, Lead Bartender, Lead Travel Counselor, Shift Lead, Food and Beverage Supervisor, and similar roles.
What will participants learn?
Participants will first complete an online curriculum through the Maine Community College System which teaches basic managerial techniques for the tourism and hospitality industry, including creating and communicating policies and standards, supervising employees, training, choosing the right team, and workplace regulations.
At the in-person retreat, participants will receive two full days of hands-on experiential learning to put their new knowledge into practice. This will include 11 hours of industry-tailored roleplay scenarios, case studies, and conversation with peers. Participants will also get a hands-on look at how another tourism business operates and speak directly to a panel of industry experts about their leadership journeys.
How much does it all cost?
The full cost of the course is $1,150 per participant. However, this course is eligible for the Harold Alfond Workforce Compact Grant, which will cover 50% of the tuition price, which would total $400, bringing the total course cost to $750 per person.
Employers must pay the $1,150 to MTA upfront and apply for the Compact Grant to reimburse the $400 separately. The Grant requires that you apply before the Leadership Academy begins and will reimburse after it is completed.
Employers can learn more about applying for the Compact Grant here.
What are the expectations for participants?
Participants committing to the Maine Tourism Leadership Academy are expected to approach the experience with a proactive and open mindset, ready to engage fully in both individual and group activities. This includes active participation in discussions, workshops, and exercises, as well as a willingness to share insights, ask questions, and collaborate with peers. Participants must complete all pre-work before the in-person course begins, including the online course, feedback survey, and one-on-one interview with course instructors. Punctuality and full attendance for the entire two-day retreat is mandatory.
Participants should be prepared to step outside their comfort zones, embrace feedback, and reflect on their leadership styles and behaviors. Additionally, a commitment to applying learned concepts in real-world scenarios is essential, as the ultimate goal is to translate knowledge into actionable skills that benefit both the individual and their organization. Participants must commit to attending all of the follow-up virtual sessions designed to help them put their learning into real-world practice.
What role(s) will I as an employer play in this?
Employers will play an important role in this process! A key part of the course pre-work is a five minute feedback survey. The survey asks participants’ coworkers, subordinates, and managers to rank the individual on various leadership behaviors; this is then compared to their own self-perception on each of those behaviors. This helps participants to confirm strengths and find potential blindspots they may have in their leadership styles and behaviors.
We will send you this survey to take, and ask you to distribute it to as many of the participants’ coworkers as possible. The more feedback the participant has, the more helpful it will be in their leadership skill development.
Most leadership skill development happens over a long period of time while on the job. To that end, at the end of the two-day retreat, the course participant will write a reflection on what they have learned and how they want to incorporate their new knowledge into their work. We will be sending you this reflection and ask you to meet with your employee to discuss opportunities they may have to practice and develop those skills at their workplace.
Can participants skip the overnight hotel stay?
We believe that it is essential for all participants to disconnect from daily responsibilities in order to get the most out of this experience. In addition, networking is a key part of this course and the shared experience of staying overnight encourages deeper connections and stronger relationships. Therefore, we ask that all participants plan to stay overnight as part of the course experience, even if they live close by.
How much of a time commitment is this?
Participants should expect to spend approximately 2-3 hours on course pre-work before attending the in-person retreat. The in-person retreat is two full days and participants are asked to stay overnight. They will also be expected to attend three 2-hour Zoom sessions scheduled at 1 month, 3 months, and 6 months post-retreat.
How will you follow up with participants after the course is over?
After the course, participants will be expected to attend three 2-hour Zoom group sessions to discuss their workplace challenges and successes and to talk about how they are using what they learned in the course on the job. These sessions will be scheduled well in advance and will take place at 1 month, 3 months, and 6 months after the in-person session.
Participants will also be invited to an online forum for course alumni so they can continue connecting informally with course participants for networking and support.
