"I Am Maine Tourism"
The Maine Tourism Association has launched a new campaign highlighting Maine’s largest industry and the positive impact a strong tourism economy has on all sectors of Maine’s economy. The campaign, I Am Maine Tourism, features seven video spots with individuals from seven diverse backgrounds telling in their own words how tourism plays an important role in their profession and business.
The videos feature a marine retailer, a superintendent of schools, a real estate agent, a car salesperson, a farmer, a hardware store owner, and a landscaper – all professions not normally associated with tourism but that all benefit from revenue generated from the tourism industry.
According to 2016 statistics from the Maine Office of Tourism, tourism supports nearly 106,000 jobs in Maine, roughly 16 percent of employment in the state and greater than the populations of Portland and Augusta combined. Household income generated through jobs supported by tourism was more than $2.5 billion.