A Beacon of Light

Economics have been and continue to be tough in all sectors of Maine's economy. It is hard to find much good news and when you do, it seems to be short lived. The one exception is oursMaine's tourism industry.
I was recently asked to report on our industry and what we thought the future was for tourism in Maine. This was done at the request of Governor LePage in a task force he formed known as the Maine Economic Forecasting Commission chaired by Jim Clair. I am very pleased to share with you that Maine's tourism industry was the brightest star in the room that day. All of Maine's traditional industries and service sectors were asked to participate. Auto, banking, manufacturing and timber industries. As tough as our year has been and as challenging as they have been over the past three years, we offered the most hope and the very best in a positive approach to Maine's economy going forward.
This was, to my knowledge, the first time our industry has been asked to report out on tourism as an industry and what we faced and where we felt our strengths and needs would be. Mr. Clair was surprised to know that Maine's tourism industry has not been looked upon or treated as an "industry" when we look at Maine's economic strengths. As I pointed out to this distinguished panel, the very fact that our industry is made up of entrepreneurs is indeed very advantageous to the Maine economy. Our industry pumps more than $430 million dollars a year into Maine's general fund that Maine is then able to use to benefit Maine citizens.
It was a pretty bleak picture going forward from many of Maine's traditional industries. If you have not seen the article "Maine: Murky economic outlook" - I encourage you to take time to read it.
It is really great to be part of Maine's tourism industry any time. It is even more satisfying when you see how much we add to the Maine economy both past and present. Thank you to all of our members and the Maine tourism industry for being a beacon of light when it is really needed.
Vaughn Stinson, CTC
Chief Executive Officer
Making the Connection

Saturday I was in Bethel to fish in the Upper Androscoggin 2 Fly Tournament. I fished in a boat sponsored by the Maine Tourism Association (I am on the board of Directors). Our oarsman was Mike Gawtry from LL Bean and the second angler was Commissioner Woodcock of the Maine Department of Inland Fisheries and Wildlife. The tournament is a fund-raiser for the Upper Andro Anglers Alliance, a group dedicated to improving the fisheries in that part of the river.
The weather was perfect, near frost in the early morning, warm and sunny all day with a high in the 60s. Mike, Chandler and I were in agreement that our goal was not to win the event but rather to enjoy the day, the beauty of the place and each other's company. Any fish that happened to get caught were a bonus, although we did agree to make an effort for the chub trophy (a sort of booby prize, but we agreed that the handmade trophy was a beauty). We were on the water by 7 AM had several fish on but none to the boat before we stopped for breakfast and a rest. We saw a cow moose eating grass in the river who was not even slightly interested in our boat. I might mention that fishing out of a driftboat rowed by an expert oarsman like Mike is great fun, you are always in position to make the next cast.
No we did not win the biggest fish or the most fish, Chandler was awarded the chub trophy for the smallest chub. We should have been given a trophy for having the most fun though as I am sure no one else came close. Argy came along and spent her day judging the chowder and apple pie contests at the Harvest Fest on Bethel Common. You can read her account of her day here.
The thing that I enjoyed the most was seeing the connection between fishing and tourism recognized as important and at the same time supporting an effort to improve the environment. One of those moments when everything comes together.
Don Kleiner,
IF&W Update Sept/Oct 2011
Maine's 2011-12 Hunting & Trapping Books are now available! Check with all locations that sell licenses or stop by the Department in Augusta to get your copy. A special edition is easily accessible on the Department website. The on line version allows you to read the document by sections, or in a full digital format or a pdf. Visit www.mefishwildlife.com and click on the cover of the book on the home page.
Wildlife Division
The Maine Conservation Corp spent six weeks creating nearly 2.5 miles of new hiking and snowshoeing trail on the Morong Cove Unit of Cobscook Bay Wildlife Management Area in Lubec. The new trail will build on the existing 1 mile management road and grassy fields that are open for all forms of non-motorized traditional public access. Providing a route to a high point with a unique view of Cobscook Bay, as well as direct access to the coves and rock outcrops on the shores of Morong Cove, the trail will provide a new outdoor destination for Cobscook Bay visitors and residents.
Public access has also been improved a section of the Morong Cove Unit across the cove from the new trail. The Morong Cove Overlook is a parking area with a ADA-compliant path to a scenic viewpoint overlooking an historic farm field and the cove beyond. Interpretive signage will be installed at the Overlook as the site has been selected as a point of interest on the Downeast Fisheries Trail, a program of Maine SeaGrant.
When it is complete later this fall, the Morong Cove Trail will be found on the website www.mainetrailfinder.com.
An apprenticeship trapping license permits a person 16 years of age or older who has never trapped or taken a trapper safety course, to trap under the supervision of a person at least 18 years of age who has held a valid trapping license for 3 consecutive years. The supervisor would be responsible for ensuring that the holder of the apprenticeship license follows safe and ethical trapping protocol as well as all trapping laws. A person may only hold this license once and in order for that person to obtain a regular license, they would still be required to take the appropriate trapper safety course(s). For more information, go to: http://www.maine.gov/ifw/licenses_permits/apprenticeship_trapping.htm
Riding the Rails From Brunswick to Rockland
By the Travelin Maine(rs) - George and Linda Smith
The deck sits high above the rushing full-to-the-banks river. A man in a red kayak floats in the eddy, casually casting to hoped-for fish. It's noontime and the sun has just broken out, so welcome after a spring of days full of drizzle and fog.
And we discovered the elusive Wiscasset Route One by-pass. It's the railroad!
George
I could hear the passenger trains rumble through Winthrop, not far from my boyhood home, but I never rode them. Regular passenger service ended in the early 1960s throughout the state. It's nice to see it coming back.
But when Gordon Page, Vice President of Maine Eastern Railroad, suggested we experience their train service between Brunswick and Rockland, we didn't realize the trip involved a lot more than transportation.
With stops in Bath and Wiscasset, the train passes through stunning scenery and presents a unique view of Maine. It also presents opportunities for inns, restaurants, and attractions to team up with train travelers all along the way.
The train itself is a destination and offers a mighty fine adventure for a summer or fall day. Gordon accompanied us that day and offered running commentary on everything from the fascinating history of rail in Maine to the interesting places we were seeing. He's a great ambassador for train travel in our state.
The 56-mile trip consumes about 2 hours and the time just flies by. We brought books, thinking there would be time to read enroute to Rockland but we never cracked them open. Too busy gawking at the scenery and visiting with other travelers.
A round trip ticket costs $42, $37 for seniors, $21 for children ages 4 to 15. A family rate of $109 is available, along with an upgrade from coach seating to parlor class priced at $58 for the round trip. Group pricing is available.
All of the cars were built in the 1940s and 1950s and completely rehabilitated. We rode in the parlor car, the Alexander Hamilton, a steel coach observation car with huge windows and a variety of seating and tables. It seats 36 and was built in 1951 by the Budd Company for the Pennsylvania Railroad specifically for use on their "Congressional Limited" service.
A dining car offers muffins, coffee, and cold drinks for the morning run, and sandwiches, beer, and wine, on the return trip. Beer was probably available in the morning too. Linda wouldn't allow me to ask.
Linda
The moment I stepped into the parlor car I felt the vibes of the 1950s. It looks like it is right out of a movie - wood-paneled, antique sconces on the lights, elegant yet comfortable. There was a variety of seating arrangements in our car. We chose the curved seating around a table that afforded us great views from several directions. It felt like we were traveling in our living room!
Soon after we started our journey I overheard someone say, "You never see scenery like this from a car." That's for sure. It gives you a whole different perspective.
We were actually confused as to which little town we might be entering, since we weren't traveling the well-known roads we usually take. It kind of felt like going into a town through its back door.
It was really neat to see Mainers along the way, stopped in their tracks to watch the train go by, some taking photos. When we passed close by Sarah's Café in Wiscasset, folks at the outside tables waved to us, and everyone in the line at Red's Eats turned around to watch the train pass by.
During sections of the ride you find yourself surrounded by forest. At other times you have a peaceful, quiet view of the Sheepscot River. There are long stretches where you get great views of tidal waters. Time flew and I was totally mesmerized.
Whether you start in Brunswick or Rockland, you are afforded about four hours to enjoy your destination town before the return trip. That's plenty of time for a meal out and taking in the shops and scenery. It's a truly wonderful way to spend a day.
For more from the Travelin Maine(rs) go to www.georgesmithmaine.com.
Railroad Receives Regional Recognition
Rockland - In a publication self-described as the top-to-bottom guide to the region's premier offerings, New England Travel magazine has awarded Maine Eastern Railroad "Winner of Best of New England Travel™ 2011 - Attraction - Way to Beat Summer Traffic".
FMI: http://www.bostonmagazine.com/best_of/detail/_best_of_new_england_me_2011_way_to_beat_summer_traffic/
You Need to Be in Here
Maine Guide to Inns and Bed & Breakfasts
and Camps & Cottages
An annual favorite of travelers everywhere is the Maine Guide to Inns and Bed & Breakfasts and Camps & Cottages, featuring a vibrant four-color layout and detailed listings of many of Maine's finest lodging establishments. With a print run of over 50,000 copies, the Guide gets into a lot of hands and is seen by a lot of eyeballs. And don't forget that it is also available as an on-line eBrochure, which increases your business's exposure even more!
Plan on getting a head start on your marketing for 2012 by advertising your property in the Guide by signing up today. We have contracts ready to go that need only your signature to make it all happen. Just imagine how better you'll sleep knowing that your marketing is in place for the following year!
The new 2012 Maine Guide to Inns and Bed & Breakfasts and Camps & Cottages will be available in the spring, so reserve your space in this exciting and popular publication. For more information, please contact Michael Conley today at 623-0363, ext 107 or email him at mconley@mainetourism.com.
It's all about Visibility
What is the best way to be seen by literally hundreds of thousands of people in print during the coming year for under $200? By becoming a member of the Maine Tourism Association, your business gets exactly that kind of exposure in the Travel Services section in Maine Invites You, the official travel planner for the State of Maine. And don't forget that many more thousands will be viewing Maine Invites You on-line during the coming year.
By joining the MTA, your business gets that incredible exposure, not to mention a detailed listing on our heavily visited Web site, www.mainetourism.com. And if you have brochures, we can display them at any or all of the 7 visitor information centers that the Maine Tourism Association staffs with friendly and knowledgeable travel consultants.
The MTA membership also has a couple of fabulous marketing opportunities that are not only very effective, but also very inexpensive. First is the Touch-Screen kiosk featured in the foyers of our Kittery, Yarmouth and Hampden North visitor information centers. Not only is the cost minimal at $60 per year, you don't even have to lift a finger! Our tech takes the materials right from your Web site to create an exciting profile of who and where you are. These screens are open 24/7, 365 days of the year. Visitors can not only get a detailed description of your business, they can also get a printed set of directions.
We are also offering Banner Ads by Search Category on our Web site. For only $40 for a three month run, these large ads not only bring awareness to your listing, they even offer a portal to your own Web site. For less that $14 per month, they have been frequently described as a 'no-brainer.'
For more information on all these and other benefits that MTA membership can bring, click HERE for a membership application or please call Michael Conley today at 623-0363, ext 107, or email him at mconley@mainetourism.com.
Michael Conley,
Manager - Advertising & Membership Sales
Featured Member
Old Port Consignment Shop Supports Local Nonprofits' Need for Plus-Sized Clothing
Zaftig proprietor Jeanne McGurn opened her upscale consignment shop in the Old Port last December after recognizing a need for quality, stylish clothing to fit the curves of the city's plus-sized women. Now, with the help of her consignors, she is providing plus-sized clothing to disadvantaged Maine women and youth through two local nonprofits.
McGurn says, "Having supported Dress for Success as a volunteer many years ago, I realized the majority of what nonprofits receive is the smaller sizes. I talked to my consignors about donating their items at the end of the consignment period to programs where we could fill the need for plus sizes, and they loved the idea."
McGurn's consignors will provide professional clothing to the Southern Maine chapter of Dress for Success, an organization that supports the economic independence of disadvantaged women by helping them secure quality employment. It will also provide clothing to homeless youth in need through Youth Alternatives Ingraham of South Portland, an agency that provides social and mental healthcare services to youth, families and adults in Maine.
Nick Guerrette, Homeless Youth Services case manager at Youth Alternatives Ingraham, says, "It was great to make the connection with Jeanne because we serve a diverse population, and the selection of larger-sized clothing does tend to be very limited. She is very generous and quick to get involved when she sees a need. You can see the women that have received her clothing feel empowered by what they are wearing no matter what their social status may be."
Through Zaftig, women with clothing on consignment can agree to automatically donate their items after they've been in the boutique for 90 days. All donations are made on behalf of the consignors. McGurn has already made one donation to Youth Alternatives and has a growing bundle ready for Dress for Success. She plans on making donations to each nonprofit on a quarterly basis or more frequently, depending on her supply.
McGurn adds, "Both nonprofits have their own closets, so to speak, so clients can pick clothing as it is needed. We are very happy to be part of the effort to ensure they will have direct access to fashionable, well-made clothing at no charge."
Zaftig, located at 87 Market Street, specializes in sizes 16 and up. Zaftig is a Yiddish word used to describe a full figured woman in a positive way (i.e. alluringly plump, curvaceous and buxom). The boutique offers clothing, jewelry, handbags and accessories on consignment as well as some new items. For nearly 30 years, McGurn has also owned and operated The Maine Tour Connection, a wholesale motorcoach tour operator business that brings groups from all over the country to Maine, New England and Atlantic Canada.
A Weighty Issue for all our Valued Members
One of the great perks of MTA membership is the opportunity of displaying your brochures and other printed matter at seven of the visitor information centers that the MTA staffs. We are happy to provide this great service but we need your cooperation.
In order to prevent injuries to our employees, whether in the warehouse or at the various centers, we must insist that your packages with printed matter weigh no more than 35 pounds. Boxes that are received weighing more than that will need to be repackaged at a cost of $5 per box.
We are confident that you will see the need for such a policy. Thank you for your understanding and support of what we do here at the Maine Tourism Association.
Lots to Talk About!
I hope that everyone had a good summer and fall. Let me first apologize for the wide array of topics covered below but I wanted to be sure to cover everything.
New Airport Terminal- I recently attended the grand opening of the new terminal at the Portland International Jetport. It was very impressive, much more open and efficient than the old retrofit terminal and has much more of a big airport feeling. There is a lot more space in the security area and room for growth. The new baggage handling system for outbound luggage should also help assure that your bags make it to where they are going on time.
Flying lobster rules- There are also a host of new food court options at the airport, you can even buy lobsters to take with you. Which brings me to something that I learned on this visit to the airport. I was not aware that if you have purchased lobsters, packed to go, to take on your trip with you that you need to make absolute sure that the freezer pack that was put in the box has remained completely frozen, especially if you plan to take the package on the plane with you. If it has thawed (so turned back to liquid) the TSA will confiscate the package, not just the thawed freezer pack but the entire box. This is because of the rule that says you are not allowed to take liquids onto the plane with you. The airport folks say that this has made for some very unhappy travelers, so be sure to tell your visitors about this.
J-1 Visas- Thank you to all the seasonal workers this year that help make the Maine summer travel season possible, especially to the J-1 visa international students from all over the World that travel so far to come spend their summers here.
Potential new member benefits- Lastly, I am interested to hear from members about what the interest level may be in a variety of new potential member benefits that we are exploring. As a part of our annual review and cost reduction initiatives we always look at ways to cut our operating costs. It has recently come to my attention that some of these discounts we may be able to pass along to you as our members. Primarily at the moment these may be in the areas of phone/Internet service as well as credit card processing fees; later it could even be insurance options. Please send me an email to let me know if you are interested in learning more as details become available.
Other new initiatives- Early next year keep your eyes open for two new initiatives - "Experience Maritime Maine!" and the Maine performing Arts festival both being partially funded with grants.
As always, let me know if I can be of further assistance.
Ron Brann, Finance & Human Resources Manager
ron@mainetourism.com
207-623-0363 ext. 208
Public Affairs Update
Carolyn Manson, Manager of Public Affairs
LURC Reform Commission. The Land Use Regulation Commission (LURC) is forty years old and a newly appointed commission has been authorized by the 125th Legislature to consider reforms, make recommendations and report back in January 2012 to the Joint Standing Committee on Agriculture, Conservation and Forestry.
The Land Use Regulation Commission is located in the Department of Conservation and has responsibility for planning and zoning for more than 10.4 million acres of unorganized territory (UT) across the State of Maine. It is the least developed and least populated (12, 234) area of Maine and is the largest block of undeveloped forestland in the Northeastern United States. The UT is larger than New Hampshire and Connecticut combined. For a map showing the UT, please use this link: http://www.maine.gov/doc/lurcreformcommission/pdf/Resource_Materials/12_LURC_fieldcommission.pdf
The Reform Commission is charged with making recommendations on the role of state agencies and county government, the planning and appeals process and opportunities for increased self-determinations in land use planning in the UT. The Reform Commission is chaired by Department of Conservation Commissioner William Beardsley and the Vice-Chair is Sarah Medina (representing tourism/outdoor recreation industry). Also on the commission is Don Kleiner, representing a statewide sportsmen's organization and a member and immediate past chair of the Maine Tourism Association's Board of Directors.
The Reform Commission held its first meeting on September 22 in Bangor and developed a "Consensus Statement" that will guide their work. Work sessions for the commission and listening sessions for the public have been scheduled as follows and you are encouraged to attend.
A website has been established by the Department of Conservation where all materials relating to the Reform Commission's work are being posted. Here is a link to the website: http://www.maine.gov/doc/lurcreformcommission/.
If you would like additional information, please call me at the Maine Tourism Association at 623-0363 Ext. 104 or email me at carolyn@mainetourism.com.
Welcome New Members
August 1 - September 30
Visitor Information Center
TRAFFIC FIGURES FOR AUGUST
| Current Month | Year-to-Date | Y-D Comparison | ||||
| 2010 | 2011 | 2010 | 2011 | 2011/2010 | ||
| Calais | 4,213 | 3,705 | 12,217 | 10,550 | -1,667 | -14% |
|   |   |   |   |   |   |   |
| Fryeburg | 7,258 | 6,191 | 24,020 | 21,421 | -2,599 | -11% |
|   |   |   |   |   |   |   |
| Hampden (N) | 21,882 | 16,773 | 81,000 | 60,171 | -20,829 | -26% |
|   |   |   |   |   |   |   |
| Hampden (S) | 11,795 | 9,886 | 40,903 | 33,499 | -7,404 | -18% |
|   |   |   |   |   |   |   |
| Houlton | 4,576 | 5,436 | 16,098 | 17,979 | +1,881 | +12% |
|   |   |   |   |   |   |   |
| Kittery | 85,629 | 74,458 | 304,944 | 270,440 | -34,504 | -11% |
|   |   |   |   |   |   |   |
| West Gardiner | 5,066 | 5,116 | 14,509 | 15,280 | +771 | +5% |
|   |   |   |   |   |   |   |
| Yarmouth | 31,574 | 23,235 | 103,796 | 85,776 | -18,020 | -17% |
|   |   |   |   |   |   |   |
| Totals | 171,993 | 144,800 | 597,487 | 515,116 | -82,371 | -14% |
Visitor Information Center
TRAFFIC FIGURES FOR SEPTEMBER
| Current Month | Year-to-Date | Y-D Comparison | ||||
| 2010 | 2011 | 2010 | 2011 | 2011/2010 | ||
| Calais | 2,805 | 2,403 | 15,022 | 12,953 | -2,069 | -14% |
|   |   |   |   |   |   |   |
| Fryeburg | 6,779 | 4,486 | 30,799 | 25,907 | -4,892 | -16% |
|   |   |   |   |   |   |   |
| Hampden (N) | 12,512 | 11,234 | 93,512 | 71,405 | -22,107 | -24% |
|   |   |   |   |   |   |   |
| Hampden (S) | 8,484 | 6,618 | 49,387 | 40,117 | -9,270 | -19% |
|   |   |   |   |   |   |   |
| Houlton | 3,070 | 3,411 | 19,168 | 21,390 | +2,222 | +12% |
|   |   |   |   |   |   |   |
| Kittery | 55,696 | 52,204 | 360,640 | 322,644 | -37,996 | -11% |
|   |   |   |   |   |   |   |
| West Gardiner | 3,516 | 3,522 | 18,025 | 18,802 | +777 | +4% |
|   |   |   |   |   |   |   |
| Yarmouth | 21,483 | 17,321 | 125,279 | 103,097 | -22,182 | -18% |
|   |   |   |   |   |   |   |
| Totals | 114,345 | 101,199 | 711,832 | 616,315 | -95,517 | -13% |
Maine Tourism Association
Stats Report - August & September 2011
| On-Line Stats | August 2011 | September 2011 | YTD 2011 |
| www.mainetourism.com Page Views | 20,223 | 14,207 | 216,902 |
| www.mainetourism.com Unique Visitors | 7,440 | 5,418 | 67,220 |
| listings.mainetourism.com Page Views | 25,485 | 15,878 | 184,905 |
| listings.mainetourism.com Unique Visitors | 8,504 | 5,705 | 58,769 |
| Total Users/MIY eTravelPlanner | 3,402 | 2,134 | 23,330 |
| Page Views/MIY eTravelPlanner | 246,467 | 156,853 | 1,874,055 |
| Link Hits/MIY eTravelPlanner | 603 | 390 | 5,479 |
| Total Users-BB/CC eBrochure | 202 | 83 | 872 |
| Page Views-BB/CC eBrochure | 3,153 | 1,576 | 17,855 |
| Link Hits-BB/CC eBrochure | 12 | 7 | 72 |
| Misc. Membership Info | 131 | 102 | 1,759 |
| Unique Calendar of Events Listing Views | 221 | 155 | 1,652 |
| InnLink Participants | 160 | 158 | N/A |
| InnLink Room Nights Booked | 2,397 | 1,435 | 15,343 |
| Maine Getaway Participants & Specials | 256 | 211 | N/A |
| Banner Ad Views | 50,549 | 29,767 | 386,221 |
| Banner Ad Links | 311 | 185 | 2,507 |
MIY eTravelPlanner had 434 people that downloaded the full guide and 15,236 individual pages were printed.
BBCC eTravelPlanner had 16 people that downloaded the full guide. There were also 535 users via a mobile device to MIY eTravelPlanner, including 320 via an iPad.
Stats for individual Member Listings on www.mainetourism.com:
87,613 viewed Member listings pages with 51,218 clicks to member listings.
Top 10 Selections from Listings search:
Lodging, Recreation, Events, Dining, Shopping, Camping, History, Hotels, Sightseeing, Bed & Breakfast
Top 10 Entry Pages to www.mainetourism.com: Travel Planners, Fall Foliage, The Maine Beaches, Winter in Maine, Information Centers, Regions, Transportation, Maine's Lakes & Mountains, Maine Weather, Contact Us
Top 10 Exit Pages on www.mainetourism.com: Travel Planners, Fall Foliage, The Maine Beaches, Transportation, Spring/Summer, Contact Us, Winter in Maine, Mid-Coast, Information Centers, Greater Portland & Casco Bay
Average time on site: 1minute, 52 seconds; returning visitors are 34% of the traffic with 66% new traffic www.mainetourism.com Traffic Sources: 33% Direct; 18% Referring & 49% Search Engines
m.mainetourism.com mobile site 611 visitors, 1,877 page views;
average time on site: 5 minutes, 13 seconds
5,437 Twitter followers www.twitter.com/mainetourism
1,036 Facebook followers www.facebook.com/mainetourismassociation
172 visitors, 448 page views to memoir.mainetourism.com
81 visitors, 193 page views to www.greenmaine.net
MTA Google AdWords Ad: 1,966 clicks on the ad with 152,005 views
Tourism Tidbits
The Arts and Tourism
An area of tourism that is often overlooked is the question of the arts and tourism. One of the reasons for this consistent overlooking may be the fact that it is hard to define the term "the arts". In popular parlance the term usually means what is technically called the "plastic arts". That is those forms of the arts that are restricted to paintings, sculpture and other visual concepts. Of course, the term can mean much more, from musical and dance performances to theater, from architecture to poetry readings all are art forms. In fact, anywhere that we find that the embodiment of the soul in a communication with other souls we find art. As such we may also think of both athletics and religious expression as a form of art.
To simplify matters, this month's essay will restrict itself to an expanded version of what the public generally calls art. Even with this restricted definition there are still at least two forms of art in tourism: (1) the cultural side, such as the placing of statues, monuments, and/or murals or art exhibits for reasons of community beautification and (2) the commercial side in which the public views/hears some form of artistic expression in exchange for payment. Many cities have not taken advantage of either the cultural side of the arts or the commercial side. Other cities, such as New York (the world's artistic capital) have turned the arts into a major part of their tourism offering. To help you decide how you can take advantage of your local art scene Tourism Tidbits offers the following suggestions and ideas.
-Know what you have. Most communities have more artistic talent and offerings than they know. Even small communities have all sorts of interesting artists and many of these people are more than happy to show the world what they have accomplished. Take the time to get to know these people and let them know that you would like to promote their work.
-Artistic tourism attracts people who are willing to spend money. Numerous studies from around the world have show that people who include the arts in their travel plans often have higher income levels than other tourists to that locale, have a greater likelihood of staying in local hotel, take longer trips and shop more.
-Create a tourism/arts partnership to promote both tourism and the arts This partnership's goals should be to seek international grants and to create a cooperative atmosphere between, the arts and tourism communities. The partnership should also seek ways in which each industry can help to solve the other's problems.
-Encourage lodging establishments to promote the arts as a way to promote their business. Perhaps the number one complaint among frequent travelers is that all that franchised hotels all have a cookie-cutter feel and that they lack individuality. The plastic arts are a great way to give a hotel or motel lobby a special local flavor. By allowing local artists to exhibit visitors get a sense of the community, the local artist may make a profit and the hotel has turned itself into a unique attraction.
-Do not underestimate the value of literary readings. These literary get-togethers are great ways to add nightlife and an artistic flavor to any community, no matter what its size. Ask local restaurants, coffee houses or even hotels to sponsor local poetry readings. If you have a community college or four-year college nearby involve the school's literary professors and/or students. Ask them to share some of the material that has been developed in the classroom.
-If you have art galleries promote them, if you don't have them, then create new artistic venues. One of the main problems with using the arts as a tourism promotional tool is that people do not when exhibits are taking place, where they are taking place, how to purchase tickets and what to expect. Create local guides to the arts. These can be written, digital or web-based. Each format has its advantages and drawbacks. The written brochure provides the least expensive way to promote the arts and the visitor can take one with him/herself. However they need constant updating and use a great deal of paper. Websites have the advantage that they are easy to update, but many travelers do not travel with a laptop or electronic tablet and it is essential to market the website so that people know where to go. Two or three well located electronic billboards (often called silent radio) are the most efficient way to provide up to the minute information and can do so in multiple languages, but they are not cheap to purchase and must be maintained. Other methodologies to consider are: broadcast faxes where a cultural calendar is sent to anyone in the tourism industry on a monthly basis.
-Seek grants! Do not be afraid to seek grants to help in developing artistical tourism. In the USA and many other nations there are any number of funding sources that can improve not only your locale's economic viability but also its quality of life. Among places in the US to which you may want to turn to for help are:
-Do not try to do everything on your own. For example, contact such people as the Global Mural Arts & Cultural Tourism Association. This association promotes economic Development through the Arts and Culture within our Communities by supporting the creation of partnerships between cities, artists, local business and commerce, economic development authorities and tourism organizations. Their web address is: http://www.globalartsandtourism.net/global/index.html. Other organizations to which to turn for help in the USA are Americans for the Arts at http://www.americansforthearts.org/ and the National Assembly of State Arts Agencies at http://www.nasaa-arts.org/.
Excerpted from Tidbits & More, Inc. October 2011. To read more: www.tourismandmore.com